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Obsessed With SEO & SEM

March 13-15, 2018
San Jose Convention Center

And that's a wrap! Thanks, SMX West! Access all of the presentations here:

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Workshops at SMX® West

Extend the SMX experience! Take a deep dive on SEO, PPC, social, and more with an SMX Workshop.

Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Choose one of these outstanding search marketing workshops and enjoy a full day of learning on Monday, March 12. Check out the line-up:

Advanced SEO Training

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets and more – that can help raise your rankings and visibility in search engines…

Workshop Presenter

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Certified Knowledge Advanced AdWords Training

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Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing…

Workshop Presenter

Mastering Social Media Advertising

Designed for paid social media marketing practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come…

Workshop Presenter

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Maximizing Mobile Potential

Mobile is an increasingly essential element of digital marketing. Google says that more than half of its traffic comes from mobile devices and that number is increasing. Join mobile marketing expert Cindy Krum at SMX West for a full-day pre-conference workshop that can help you make the most of this foundational technology!

Workshop Presenter

Hardcore Technical SEO Tactics & Techniques

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for.

You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search…

Advanced Conversion Rate Optimization & A/B Testing

The marketing game, as we know, has changed forever. Channels to reach the consumer such as SEO, PPC, display and social continue to evolve. Data has evolved with the prevalence of attribution models and third party data. Technology has evolved with the large number of mar-tech technologies available.

But more importantly is that we as consumers have also changed. We expect user-friendly websites. We expect personalized experience. And we expect a long term-relationship with those companies we choose to do business with.

Workshop Presenter

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SMX West 2018 Workshop Speaker:

Benjamin Spiegel

CEO, MMI Agency


Benjamin Spiegel is the CEO of MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business.

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SMX West 2018 Workshop Speaker:

Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of “The Art of SEO”, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.

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Eric is the CEO of Stone Temple Consulting, a 65+ person digital marketing agency that serves many of the world’s largest brands.

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SMX West 2018 Workshop Speaker:

Brad Geddes

Founder, AdAlysis


Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley,, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

SMX West 2018 Workshop Speaker:

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Bruce Clay

President, Bruce Clay, Inc.

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Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.Bruce Clay, Inc.’s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book “Search Engine Optimization All-in-One for Dummies” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.Noted Accomplishments

  • Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
  • Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
  • Co-author of “Search Engine Optimization All-in-One for Dummies,” with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
  • Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
  • Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
  • Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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SMX West 2018 Workshop Speaker:

Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

SMX West 2018 Workshop Speaker:

Cindy Krum

CEO & Founder, MobileMoxie


Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.

Cindy’s book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most book stores and on It is also used as core curriculum and required reading in university-level classes across the United States.

SMX West 2018 Workshop Speaker:

Ayat Shukairy

VP of Client Solutions and Co-Founder, Invesp


Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of the O’Reilly published book Conversion Optimization: The Art and Science of Converting Prospects to Customers. In her book, she combines ground-breaking marketing research with powerful storytelling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

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SMX West 2017 Workshop Speaker:

Jon Meck

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Jon Meck is Technical Marketing Manager at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. Jon’s super hero job is helping to teach Google Analytics, Tag Manager, and Optimize around the country – helping to connect data to decisions and improve conversions.

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